10 things Upcoming Artist Must Do to Be Very Successful in The Nigerian Music Industry
10 Things Upcoming Artist Must Do to Be Very Successful in The Nigerian Music Industry. In the well saturated music industry, upcoming artists finds it hard to climb the success ladder. Due to some factors, every day, more new talents are springing forth into music scene.
So, what are the things you must not and do to be outstanding in the Nigerian music industry? This article helped you answer that question, just read on.
1 Know Why You Do Music.
Clarity in whatever we are pursuing is very important and you can’t do without having clarity if you want to succeed in the Nigerian Music Industry.
If you want to be a successful, you must be focused. And to be focused, you must be clear about what you are doing in the music industry.
What do you really want? You can’t tell me you just want to be famous. Fame is one of the rewards, but that’s not enough reason to start your music career.
So, ask yourself “What am I doing in this industry?”
2. Give Out Value
Someone said to me “Lyricists and rappers are great preachers, so remember to talk about social issues, or something that we listeners can connect to.” This is someone who heard my song and advising me.
Value should be one thing your music has, else, you would just be making noise.
What message are you giving out through your songs? How do they appeal to your listeners?
Let your music be out to make impact and you are going to be successful.
3. Give it Your Best shot
As an upcoming artist, you may not have all the resources the popular and already big-time artists have at their disposal. But this is why you must maximize every resource you have; money, time, relationships, technology and gadgets etc.
You have to commit to your career as an artist, be out there when you should, do what you need to do, learn more about your music career, just give it the best you have. Download Pressure by Skales ft. Tiwa Savage
4. Massively Promote Yourself
Promotion is not just for the top artists; it is for everyone. Basically, only few people know you as a musician when you are coming up. That is why you need to massively promote yourself.
Promote Yourself and your craft via social media; frequently create short content like freestyle and covers and post them on social media. Use blogs, radio, television, go to events etc.
5. Mind Your Business
Gossiping about other artists is something you must avoid. Just mind your own business and try to focus on your career.
No matter how it will play to your advantage, learn to listen to rumors and keep them to yourself. never spread rumors about another fellow artist.
If you must talk about your fellow artist either about what they are doing wrong or about mistakes they are making in their career as an artist, you should reach them personally. You can make friends with them and talk about it, may be give them some advice about something true that people are saying about them. But never talk about your fellow artists behind their backs.
6. Be Professional
To be taken seriously, you must be and look serious. Being professional gives you an upper hand in the music world. Although it cost, but you must not be rich to look professional. This is what I mean, having a good lyrical content, get a good graphics designer for your art or learn the skill, wear good clothes and look neat, have a logo, clean looking social media handles, and a website if you can afford one.
7. Seek Collaborations with Other Artists
Although collaborating with top artists cost but I you are very good at what you do, you may draw their attention to you thereby, having an opportunity to sing or rap with big-time artists. This will in turn boost your career growth as a small-time artist.
Also collaborate with other upcoming artists like you as you may not even cost anything, it also helps. The goal is to expand your audience and grow to be successful.
8. Build and Maintain a Healthy Relationship
Creating and maintaining a great network of people will definitely help you be a successful artist in the Nigerian music industry. Create and build relationship with other artist both with big and small-time artists like you, with event promoters, producers, bloggers, influencers, DJs, graphic designers etc.
There is a saying which I agree with. “Money is not everything, relationship is.” You may not have all to do something, but people you have a healthy relationship with can support you.
Most of all, get a mentor; someone to help put you through or a model in the industry; someone you always look up to learn from them.
9. Gide Hustle or a Backup Plan
Music need money to be run, you need to pay the bills and cater for your welfare before you become famous. So, as an upcoming artist, get something to do that bring in money. I recommend you get something related to music. It could be a producer, blogger, voice over artist, writer or content creator etc.
10. Have a slogan
A slogan helps people recognize you easily. DBanj is known with “Kokolet,” 2Face, “Nothin dey Happen” and many others. You can think of something that suits your brand and sounds good to use as your signature.
Do you agree with these points mentioned? Share with us your views in the comment.
Are there any point we didn’t add? tell us about it in the comment section so we can update this article.